Sprout Magazine

Branding, Logo Design, Layout, Typography, Photography

About Sprout Magazine

Vegetarian cuisine is often thought of as bland and lackluster by individuals who are unfamiliar with or new to it. However, when explored further, there is a whole world of flavours that can be brought to the table. For many years, various cultures have crafted delicious food out of primarily plant-based ingredients; Sprout Magazine explores this culinary world, enhancing any vegetarian or plant-based lifestyle. The primary goal is to break stereotypes and push the boundaries of the cuisine. Overall, Sprout aims to increase awareness and appreciation for the diet while providing options that are healthy and sustainable for everyone.

The branding for Sprout Magazine was inspired by this very mission. The name "Sprout" signifies a new beginning on your food journey. Additionally, the logo design is organic and natural, representing a growing plant to match the vegetarian theme. The colour scheme rounds out the identity with a harmonious mix of earthy browns and greens.