Sprout Magazine

Branding, Layout, Typography, Photography

Sprout Magazine Branding

Sprout Magazine is a high-quality vegetarian food magazine. People considered vegetarian food to lack protein, nutrition, and flavor. The goal is to break these stereotypes, pushing the extent of the cuisine. Overall, the goal is to increase awareness and appreciation for the diet while providing options that are healthy and sustainable for everyone.  Sprout can mean new beginnings; given this, the magazine is aimed at newcomers to the cuisine or individuals already incorporating the diet into their lives.

Logo Design

The Sprout Magazine logo is organic, playful, and approachable. The design is made to symbolize a growing plant and the freshness of plant-based cuisine. Additionally, the sprouting plant can also symbolize a new beginning for individuals wanting to learn more about vegetarian cuisine or someone looking to add the diet into their weekly schedules.