THEMUSEM Kitchener: Allura Eyepool Branding
Typography, Branding, Animation
Team Members: Beth Bertoni & Peyton Brideau
Eyepool Immersive Experience
The Eyepool experience is a digital immersive gallery offering an experience that takes you out of this world. Featuring large digital projections and interactive elements, the theme of the experience changes every few months, requiring new branding that matches the new concept. Allura was designed for an experience based on the theme of garden.
Branding and Logo Design
Gardens are mysterious; they are full of a vast ecosystem where plants and species rely on one another and have unique traits. This sparked the idea for the name Allura, originating from the word "alluring," representing the fascinating and attractive aspects of a garden. The glowing design of the logo symbolizes bioluminescent plants, adding to the fascinating feel of the exhibit. The blue also pairs with the blue colours of the Eyepool logo.
Logo Animation
The animation focuses on further enhancing the fascinating nature of a garden and takes on a whimsical atmosphere. The alluring glow draws the audience in, giving a hint about what they may experience when visiting the Eyepool experience.
