EYEPOOL The Experience

The Eyepool experience is an immersive digital gallery located at Kitchener’s THEMUSEUM, offering a captivating journey that feels entirely out of this world. Featuring large-scale digital projections and interactive elements, the gallery's theme changes every few months, requiring fresh branding to match each new concept. The Allura branding was specifically designed for an exhibition centered on the theme of a garden.

Gardens are inherently mysterious, home to a vast ecosystem where diverse plants and species rely on one another and exhibit unique traits. This interconnectedness inspired the name Allura is derived from the word "alluring”, representing the fascinating and attractive qualities of a garden. The glowing design of the logo symbolizes bioluminescent plants, adding to the enchanting atmosphere of the exhibit. Additionally, the chosen palette seamlessly pairs with the blue colours of the core Eyepool visual identity.

The accompanying animation focuses on further enhancing the mysterious nature of a garden, adopting a whimsical and immersive atmosphere. The alluring glow is designed to draw the audience in, offering a compelling preview of what visitors will experience when stepping into the Eyepool exhibit.