Quaker Crispy Minis Redesign
Packaging, Layout, Photography
A redesign of Quakers Crispy Mini packaging in Canada. These snacks are healthy and made with simple ingredients. The project showcases three redesigned variations for the packaging that intends to better communicate that the product is made by Quaker and display their overall brand values. The three designs are categorized into evolutionary, revolutionary, and transformational. Each transforming the brand further as they progress, showcasing both subtle and greater impact directions for future packaging.
Original Packaging
Original Logos
New Logo Design
Logo Redesign
The original Quaker logo represents the quality and value of their products through the icon of a Quaker man in garbs. As Quaker modernizes they are moving away from the man in garbs. The redesign intends to keep the Quaker brand recognizable while still modernizing their symbolism. This logo is applied to only the revolutionary and transformational packaging designs allowing for
a greater shift in overall brand visuals.
Evolutionary
Revolutionary
Transformational
Design Process
The redesign is inspired by the Quaker Rice Crisps packaging found in America. The product is very similar to the Crispy Minis in Canada, however, the styling is quite different and the Canadian product is not easily recognized as being a Quaker brand. The redesigned variations above aim to make the Quaker brand more recognizable while creating a dynamic engaging design.