Quaker Crispy Minis Redesign
Packaging, Layout, Photography
Current Logos
The Quaker Brand
Quaker was the first to be trademarked as a breakfast cereal brand in 1877 and has been a household name for many years. The Quaker name represents good quality and value, which is further emphasized by its logo. The original logo showcases a Quaker man in traditional garb, which represents honesty, purity, integrity, and strength. The brand is now looking to modernize and is centered around the health and wellness sector, producing a variety of products.
Logo Redesign
The new logo takes the current modern logo in use to create the icon of a hat. Allowing for brand modernization while keeping a familiar recognizable element for the consumer. This redesign aids in simplifying the difference found within the logo usage in the United States and in Canada, allowing for a more cohesive look for the brand regardless of location.
American Packaging
Canadian Packaging
Packaging Redesign
The packaging was inspired by the American version of the Crispy Minis. The American Rice Crisps packaging takes a more dynamic approach to design with bolder colour, playful photography, and pattern usage. This approach allows for greater consumer appeal when displayed on a shelf. The redesigned Crispy Minis packaging takes the above into account. Three designs were created as a result: evolutionary, revolutionary, and transformational. With each design evolving further from the original design.
Evolutionary
Revolutionary
Transformational
