SNAP Packaging
Packaging, Logo Design, Photography, Illustration
Snap is a joyful brand that focuses on making on the go snacks for any age. Whether you are looking to hike up a mountain, going to the park, or are a busy student Snap offers something for everyone to enjoy. The brand is playful and aims to create a unique and exciting consumer experience rather than just a product. It is a reliable product for families and individuals. Snap packaging embodies this messaging and creates
an overall consumer to product experience.
Logo Design
The name Snap creates a satisfying sound, like something snapping into the right spot, getting a sudden burst of energy, or an inspiring thought. The brand creates a fun, dynamic and happy atmosphere. The typography and design for the logo aims to capture the above.
Design Process
Snap packaging is inspired by the overall consumer experience and what
they feel when interacting with a product. The process encompasses the above
in a step by step format that determines the best approach needed to reach the desired target. The final design was a compilation of the three ideas above, creating an overall playful and engaging design.