SNAP! Packaging
Packaging, Logo Design, Photography, Illustration
About SNAP!
Snap is a joyful brand that focuses on making on-the-go snacks for any age. Whether you are looking to hike up a mountain, going to the park, or are a busy student, Snap offers something for everyone to enjoy. The brand is playful, aiming to create a unique and exciting consumer experience rather than just a product. It is a reliable product for families and individuals. Snap packaging embodies this messaging and creates a consumer-to-product experience, offering an enjoyable and flavorful on-the-go snack.
Logo Design
The name Snap creates a satisfying sound, like something snapping into the right spot, getting a sudden burst of energy, or an inspiring thought. The brand creates a fun, dynamic, and happy atmosphere. The logo was designed to capture this. The playful movement and font add energy and excitement to the brand, allowing for better engagement with the target audience. When paired with the packaging design, the above is further enhanced.
Product Packaging Design Process
Snap packaging is inspired by the overall consumer experience and what they feel when interacting with a product. The final design was a compilation of the three ideas above, creating an overall playful and engaging design. The design offers a unique approach to the on-the-go snacking market with its bold colours and playful nature.
